Five Keys to Value-Added Operation of the Artificial Grass Soccer Fields

  1. Multifunctional application of artificial turf football field

The soccer fields operator can put the artificial turf football fields to good use by launching football matches as well as training games.
Meanwhile, operators can build multi-use football fields in different sizes that can be used in spare time for football players. Based on years of experience, multi-use soccer pitches can maximize economic income significantly at the same time.
To achieve such functions, the project designer should create conditions for multi-functional football pitches. For example, to design multi-courts as a multi-functional sports field suitable for five-a-side, seven-a-side, and eleven-a-side.
Recommended ground materials includes artificial grass or non-filling football grass, and detachable and assembled simple stands.
In addition, the venue can be also used for exhibitions, acrobatics, and theatrical performances in addition to various types of football games and training.
No matter which kind of design, it should be completed at one time during construction to avoid re-construction and transformation, in order to save investment, and obtain benefits as soon as possible.

  1. Application of New Technology of Artificial Grass

New technologies are used to build stadiums and gymnasiums. For example, football stadiums with roofs operate 24 hours a day, and the roofs can be easily disassembled. At the same time, you can also arrange grandstand seats on the football field as needed. Because these grandstand seats can be moved; We can also move and adjust the playing field quickly. This is also one of the advantages of an artificial football lawn compared with a natural lawn.
In addition, modular assembled mobile cage football is a new fast detachable football field setting. The operation site can be changed quickly according to the needs of the operator.
Relevant supporting facilities of an artificial lawn football field, such as live replay, game highlights, game situation data statistics, commercial advertising, etc. It can also increase the operating revenue of operators.

  1. VIP Area and live show facilities

The establishment of VIP area in football stadiums plays an important role in the operating income of stadiums and gymnasiums.
Now sports lovers have more and more leisure choices. It is necessary for football venues to compete fiercely with other sports venues in order to win the audience and customers. Therefore, providing comfortable and convenient facilities is very important for operators to strive for greater market share. Customers who book private rooms pay many times more than ordinary seats. These VIP facilities have become a major source of profits for football venues.
The operator encourages these VIP customers with private viewing space to arrive at the stadium in advance and encourages them to eat in the stadium before and after the game, or entertain their business partners here. Set up a business center, including fax machines, telephone and computer facilities, so that these visitors can continue to deal with business while leisure. Texas Stadium in Dallas is a good example of this possibility.

  1. Football Sporting Goods Retail

Setting up a variety of sports goods retail outlets in and around the venues to attract customers has become a very important part of the design and operation plan of each football venue.
Advance ticket
The audience has a good day in the stadium when it is easiest to buy the idea of the next game or performance. The stadium must give them the opportunity to do so. Managers should set up temporary stalls in the stadium in a planned way to sell future competition tickets to the audience before, during, and after the competition, so as to maximize the sales as far as possible.
Souvenir shop
An aggressive stadium may have the following gift shops and related equipment – permanent souvenir shops. The gift shop sells stadium equipment, books, tapes, and other souvenirs related to the stadium and the club; Stadiums, museums/exhibition rooms, and independent shops.
Football supplies
If we can keep a large number of players and spectators coming to the football stadium, the franchise store of football sporting goods can become a very important operating revenue for operators.

  1. Membership Users of Football Fields

Other expenses of visitors around football stadiums are also very huge. Members usually spend five to six times as much in the stadium as nonmembers. This will not only have a great impact on operating profits but also drive the consumption of sports-related products in the surrounding areas and have a multiplier effect on the regional economy.

To sum up, in order to fully increase the operating revenue of artificial lawn football venues, in addition to using professional material suppliers to build venues, we should also increase the investment in supporting hardware facilities of football venues and auxiliary business areas or consumer areas. Taking Baltimore City as an example, more than 40% of the audience not only watch the competition or performance but also for other purposes, such as shopping in the business center, leisure tourism, business travel, or attending meetings. Therefore, the consumption of membership and VIP audience in the operating mall is 300% more than expected.

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